Marketing

What marketing strategies did Assassin's Creed use to trigger engagement in their target audience of gamers? 

The website for the game includes links to their own Facebook, Twitter,  Youtube,  and Twitch pages.  It also included a trailer and a link to buy cinema tickets to see the film.

Printed posters (i.e on buses)

Interviews

Facebook page: 

• Contains trailers that are often updated and changed
• Competitions for merchandise and other prizes
• Links to buy cinema tickets
• Digital posters
• (Posts often use the genre's lexical field)

Twitter page (for game):

• Advertising for merchandise
• Link to film twitter page

Twitter page (for film):

Instagram page: